Pearl Jam, through a partnership with the Cascade Land Conservancy, is offsetting more than 7,000 metric tons of carbon emissions from their 2009 tour. The $210,000 project involves planting 33 acres of native trees and plants in their home state of Washington.
If you’ve been following Pearl Jam’s long history of social and environmental activism, this comes as no surprise. The band has backed lots of great causes over the years, from fighting Ticketmaster’s exorbitant service fees to supporting organizations like Wild Salmon Center, Conservation International, and People for Puget Sound.
What’s more, the band has partially reduced their tours’ carbon footprints since 2003. The difference this time around is that they’re offsetting more than 100% of their carbon emissions.
It’s part of the band’s business philosophy to make sustainability a priority. As Stone Gossard, Pearl Jam’s guitarist and co-founder, explains:
“Businesses have an opportunity to lead the way in becoming a more conscious economy, one that views the health of our environment as inseparable from our personal and economic well being…we hope other businesses will join us in this effort.”
And the buck doesn’t stop here. The band is already planning to offset all of its carbon emissions for their current tour, and is even looking into expanding its efforts to take into account album manufacturing and distribution. Rock on.
via Reuters















