Image via Green Music Group
Green Music Group (GMG) – a new initiative introduced by Reverb earlier this year – is on a mission. By building and mobilizing a coalition of musicians, industry leaders, and fans, GMG aims to green the music business and beyond. As you may recall, Reverb is a nonprofit organization, founded by Guster guitarist Adam Gardner and his wife Lauren Sullivan, that’s been helping to green concert tours since 2004.
They’re already off to a great start with a noteworthy list of founding members and partners. Now they need us! They’ve launched an online community, and as an incentive to sign up and take some green actions, they’re giving away some fabulous prizes. (As if we need a reason to socialize with like-minded green music folks? Okay…the lure of prizes is pretty enticing, especially since rumor has it that VIP tickets and a coveted Apple iPad may be amongst the offerings.)
Every two weeks, a GMG artist like Willie Nelson, the Roots, or Sheryl Crow will kick off a new challenge to make an eco-friendly change in your life. All you have to do is upload a picture to the GMG website as proof you’ve done the deed and you’ll be entered to win that challenge’s prizes as well as the grand prize – a 2010 Honda Insight Hybrid LX! They’ll be nine challenges total.
Challenge number one comes from the Dave Matthews Band’s Stefan Lessard. We’re tasked with getting involved in our community by volunteering. If you need some ideas, head over to GMG’s partner, Do Something, to search for volunteer opportunities in your area. The prize for this challenge is a Specialized Bike and a Rossignol Dave Matthews Band Limited Edition Stefan Lessard Signature Snowboard. You have until noon EDT on Friday, April 23 to complete the first challenge, so get going!
And this is just the beginning. GMG also plans on facilitating large-scale changes in the music industry by creating standards for tours, venues, and labels; offering a Green Grants program for emerging artists; and creating a green music guild to support artists in green efforts.
